All the web designers design their website considering their viewers. The main purpose of all the websites is to attract more and more number of visitors so that maximum leads can be obtained. But the designing different types of websites are different from each other. Take an example of a community center and a shopping portal. However, the target of both the websites ids to attract more number of customers and visitors but there is a clear difference between the designing style and outlook.
When you plan for designing of a shopping portal then the most important factor which is required to be considered in the shopping 
portal is the services and products. Every person visits a shopping portal to purchase items. They like to see the products which tempt them to buy and they can order for it if it matches with their requirements. Therefore, it is very crucial that maximum importance is provided for the products.
Apart from this, quality content also plays a major role in the success of a shopping portal. If your content is simple and interactive then it will surely catch the attention of the customers. As there is no physical salesman in an online shopping portal so it is important to note that your content act like your salesman. In other words, your products should be well supported by the content. It is the power of content which attracts the attention of visitors and turns them into customers. When it comes to the designing part then the design should be well enough that users can feel free while browsing it. The design of a shopping portal should not be cluttered and scattered much. The web page should have sufficient space so that the wholesome description of the products can be adjusted into it.
One of the important aspects of online shopping portals is navigation. The portal should be designed in a way that it gives the feeling of physical mall. The user should feel free to roam in the virtual mall in the same way as he does in the physical shopping mall. For that the visitors should be provided freedom of browsing the website with having a glance of the available products so that he can buy it if required. To retain customers, you can ask the customers to fill a form which includes their basic information so that you can stay in touch with them through messages and mails.
Many companies design their portals in such a way that it becomes a problem for the customers when they visit the page. It is required to be avoided as during the procedure of retaining customers, it creates negative impact on the customer’s mind. To allure the customers so that they can visit again keep your designing part simple but interactive.
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