The world is moving towards digital marketing. However, if you are new to digital marketing you are likely to have some wrong notions about the same. In this challenging environment, you are likely to face some problems initially. It is, therefore, important that you have some idea as to what all can cause negative impacts when implementing digital media marketing. Here are a few common misconceptions that you should be aware of:
#1: It consumes a great deal of time
You may find the delay in getting results to be very disappointing. There is no shortcut to success either in digital marketing or online marketing world. When marketing your business online, it takes some time and effort to get results. After a few trials with one strategy, you may have to rework your strategy. The clue to success is not giving up. What you must remember is that in digital marketing results stay for a longer time.
#2: It is highly technical and difficult to measure or track
Digital marketing requires you to have sound technical knowledge in order to implement it. Even non-technical people can do digital marketing. You need to do some research on Google and take the help of a couple of your friends. You will be able to easily handle your website’s online marketing efforts. As far as tracking is concerned, a number of tools are available. You can use them to analyse and determine as to how effective your digital marketing strategy was.
#3: You have to invest a lot of money to succeed
You may stop short of implementing digital marketing thinking that you need to invest a lot of money. Actually, this is not true at all. Irrespective of whether you do the digital marketing yourself or employ an expert, it calls for only a very nominal investment. You will start getting results relatively fast. It may even support other traditional marketing methods.
#4: SEO is not going last for long and it not needed
There are many so-called experts out there who will claim to have in-depth knowledge of Google and SEO. They may tell you that Google neither allows nor adheres to conventional optimization practices any longer and that you should not invest your hard earned money in digital marketing. They may recommend that you follow some other techniques. These are simply nothing but pure misconceptions as regards digital marketing. The on-page SEO is still important and Google and other such search engines attach a lot of importance to it. In fact, SEO techniques are becoming better and they will continue to be there as long as search engines exist.
#5: Social networking is digital marketing
You may of the belief that social media marketing is digital marketing. If you are not able to market your business through social channels, then you cannot do anything else. This is not true. A little bit of research will show you that there are ever so many different techniques that you can employ to bring in results. For example, it is essential that you make your website mobile friendly in order to reach out to a larger number of people.
Finally, this is not an exhaustive list of misconceptions, but the common ones. Never believe in such misconceptions and you will be right on track to succeeding in digital marketing.