What is Digital Marketing?
On basic level. Digital marketing means the mode of advertisement via digital channels like websites, search engines, social media, mobile apps, email etc. While the term digital marketing includes a wide range, though all are not actually universally accepted upon, Thoughtful Minds shall be focussing upon the best as below:
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Search Engine Optimization
In general, the term search engine optimization popularly known as SEO is a process through which content, website reach, technical set up are optimized in such a way that as a result, the pages appear in the top results of the search engine when particular keyword term is searched. The ultimate aim here is to attract the visitors towards your own website while they are searching for information, services or products relevant to what you have to offer in your business.
SEO is marked as a combination of best methods to result in result oriented digital marketing. It demands for an easy to manage and perfectly constructed website , engaging and valuable content , credibility and reliability in respect of other websites to recommend your information, products and services by adding link of your website or promoting you in the posts of social media.
“Content is King”, commonly being heard around since long, Isn’t it? If it is not before then understand now. Good content is like oxygen to human that drives the activities related to digital marketing.
In fact it,
- Is modern SEO’s key pillar
- Source to be noticed on the social media
- Is the valuable that promotes results in paid ad search and emails
Developing the content not being promotional, rather inspiring and educating the visitor is difficult but ripes good results. Providing content writing relevant and meaningful to the the audience assists them and makes your website as reliable source for services, products or information. Not just this, resourceful content ensures that they shall tune you in.
Social Media Optimization & Social Media Marketing
Social Media is no more restricted to just a place for watching pet videos or selfies posting. There are in fact many who are dependent to these sources for researching, discovering and educating themselves in respect of the brand prior to selecting the services or products from the same. For digital marketers, it is surely not sufficient to simply post on Twitter, Instagram or Facebook. It is essential that with every post, you are also able to weave the social elements that is able to develop more and more sharing opportunities. When the audience looks forward to engage to the content, the higher is the probability of them to share the same. This finally leads to the aim of social media marketing and eventually they shall become your customer. The cycle not just ends here, infact as a bonus you can also be awarded with their friends also becoming your customers.