As far as marketers are concerned, Quora is one of the best platforms. This is because it drives more traffic to your site, enhances your content marketing capability, and boosts your site’s authority. The aim of this post is to help you as to why and how you can incorporate Quora into the content marketing strategy.
Content Market Strategy – Why Should You Add Quora?
There are many reasons as to why you should make Quora a part of your marketing strategy. Moreover, you can use Quora in many different ways. Some of the benefits are as follows:
#1: Drives more traffic
First of all, the platform helps you to drive more traffic to your site, blog, or other information that you often post online.
#2: Better quality traffic
One of the key aspects about the platform is that it drives better quality traffic, meaning visitors that spend more time on your website and have the ability to take action, even though it does drive not as much traffic as Twitter or Facebook. According to experts in the field, Quora has the lowest bounce rate and the highest conversion rate when compared with all of the other traffic sources.
#3: Boosts your authority
Quora helps you to demonstrate your knowledge by sharing the content. This, in turn, contributes to boosting your site’s authority in the niche area you are operating and helps you achieve the social influencer status.
#4: Have a better understanding of your audience
Quora has been able to survive for a much longer time than other similar types of platforms and continues to be successful because it is being used by real people who are in search of real answers. It, therefore, helps you to learn a great deal about your audience. You get to learn as to what help they are seeking, how they are searching for answers online, and what kind of questions they want answers for.
Having understood as to why you should include Quora in your marketing strategy, here are a few ways in which you can make use of the platform for the purpose:
#1: Use Quora for keyword research
Quora can also be used for understanding as to how people do online searches. As you use Quora more, you will have a better understanding as to how people put the platform to use in a natural way – with respect to both questions and answers – the terms used by them, and the way questions and answers are formulated.
#2: Write content that is better targeted
As mentioned above, Quora helps you to understand more about your audience, especially the questions for which they are seeking answers. In addition, it enables you to research content. You just have to enter the keywords into the search bar and identify the questions and the topics you can follow to answer a set of new questions. This, in turn, enables you to have a better understanding of the needs of your target audience, their questions, and what kind of content would deliver value to them.
#3: Use Quora for driving better quality traffic
If you are having a blog, then it makes sense to use Quora to promote the same and driving traffic to it. In simple terms, all that you have to do is identify relevant questions and provide answers for them.
You can use the search bar to identify the relevant questions and the topics that you want to follow. First of all, decide whether it is worth responding to a question. Look at the question statistics by scrolling down and find out as to how many answers are already there. Also, check as to when the question has been answered (recently or a long time back), and how many followers does it have.
If you are planning to provide answers to older questions, then choose only those having lots of followers. However, do to hesitate to answer any recent questions that you come across, even if they have only limited followership. You will become one of the first to provide an answer and you can hope to get the required upvotes for your answer come up first in the feed provided your answer is acceptable.
Answer the question
When answering questions on Quora, it is important to avoid fluff. You need to answer honestly and to the point as much as you can. Quora was created for this purpose and that is why it continues to be popular even today. People take the trouble to provide the best and most informed answers, irrespective of what the subject matter is. You make the answers even better if you can add some screenshots for illustrating your point.
Use an informal tone
When providing answers to questions on Quora, it is a good idea to maintain an informal tone. Avoid making it sound like a blog post. Address the answer to the person who has asked the question. Write in a friendly and natural manner.
Structure your answers
Your answers should be easy to read. Make use of headlines, bullet-points, and add relevant imagery. People should be able to read the answers quickly. If all that they want to do is skim through your answer, it should be written in such a way that they are able to pick up the key points.
Place your link
For driving traffic to your site, it is important that you include the link that you are planning to promote in the answer. It is better to do it in the most transparent manner. Tell them that they can find additional information by clicking on the link. However, you should make sure that they find value in the link you provide. Make use of different links and it is better if you are not too aggressive. This way you can prevent your account getting suspended. It is a good idea to create and strictly follow a schedule for providing answers on Quora. You can decide whether you want to answer one question a day, three in a week or three in a day.
#4: Use Quora ads to drive traffic
Another way of driving traffic using Quora is through their ad program. This is a good option, especially if you are disillusioned by the social media ads. A test was carried out recently by Social Media Lab to see if they could improve conversions by linking Quora ad to blog posts, vis-a-vis a landing page. When Quora ads were linked to landing pages, the lead conversions increased about 6.87 percent. When the ads were linked to blog posts, the results were much more impressive.
In conclusion, Quora continues to be an underutilized marketing tool. Although many people are using Quora for increasing traffic to their sites or blogs, build awareness about their names or brands, it can be of great help in many more ways. It could be very helpful in keyword research, getting targeted content, and for improving conversions.